Improbable Containers


The Improbable Containers series is itself, as it were, an improbable container. It contains a reflection of what containers reflect.

The project offers a visual language to explore how a consumer society’s value system may be inherently embedded within, and therefore guided by, product packaging.

Cheerios are the chosen medium, one of the most ubiquitous consumer products and a symbol of the cultural pleasure of living alongside manufactured goods for their consequent efficiencies and leisurely benefits.

The subtle shift between the probable packaging materials and the improbable containing methods allows the observer to contemplate societal norms as influenceable by “container-alteration”.


Hover over the containers to open.








by Lila Feldman for UTransLab 2022


Improbable Containers


The Improbable Containers series is itself, as it were, an improbable container. It contains a reflection of what containers reflect.

The project offers a visual language to explore how a consumer society’s value system may be inherently embedded within, and therefore guided by, product packaging.

Cheerios are the chosen medium, one of the most ubiquitous consumer products and a symbol of the cultural pleasure of living alongside manufactured goods for their consequent efficiencies and leisurely benefits.

The subtle shift between the probable packaging materials and the improbable containing methods allows the observer to contemplate societal norms as influenceable by “container-alteration”.


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